Messaging and Communication Tips
Equipping providers to address questions, build trust, and promote immunisation.
Effective communication is key to improving vaccine confidence and uptake. This page is designed to support healthcare professionals in having clear, compassionate, and culturally appropriate conversations with patients about immunisation.
The Immunisation Coalition will soon launch a series of roleplay videos to support these conversations—stay tuned.
In the meantime, we’ve compiled a range of evidence-based communication resources developed by trusted Australian health organisations.
Communication Strategies by Scenario
SKAI (Sharing Knowledge About Immunisation)
These short guides are tailored to various patient scenarios you may encounter:
- Talking about COVID-19 vaccination during pregnancy – Quick Guide
- Talking to parents who are declining vaccination
- Talking to parents who have questions
- Talking to parents who are ready to vaccinate
- Talking about vaccination with Aboriginal and Torres Strait Islander families
- Example of a supportive flu vaccine yarn
- Talking to adult patients who have questions
- Addressing vaccine misinformation
Explore all SKAI tools: SKAI for Healthcare Professionals
Older Adults and Aged Care
Australian Government Toolkits
- Aged Care COVID-19 Vaccination – Communication Toolkit
- Infectious respiratory disease: Prepare and prevent for older people
- Aged care communication toolkits collection
- Prepare and prevent for older Aboriginal and Torres Strait Islander peoples
- Prepare and prevent for multicultural communities
Aboriginal and Torres Strait Islander Communities
Culturally Appropriate Resources
- Own It toolkit for cervical screening
- Screen with your Sistas – breast screening toolkit
- Living with COVID-19 – Aboriginal and Torres Strait Islander communities
- NCIRS: Supporting vaccination conversations with Aboriginal and Torres Strait Islander people
- Prepare and prevent for older Aboriginal and Torres Strait Islander peoples
Addressing Questions & Concerns
NCIRS Communication Resources
- Communicating with people who are unvaccinated against COVID-19
- Factors influencing COVID-19 vaccine uptake – A guide
- Questions about vaccination – Australian Government
Disease-Specific Communication Kits
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Vaccination During Pregnancy Guide
Vaccination during pregnancy protects both parent and baby from serious diseases. This guide covers recommendations for whooping cough, influenza, COVID-19, and RSV vaccines, highlighting safety,…
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